Red Bull Crashed Ice

Red Bull Crashed Ice

Client: Red Bull
Project: Crashed Ice
Expertise: Event coordination, athlete coordination, grassroots and social advertising, course operations and staff, on-site collateral, custom trophies, production and management

 

When Crashed Ice debuted in the United States, the qualifiers led up to a championship weekend in St. Paul and crowds of up to 90,000 people. SixSpeed drew on its expertise in Red Bull events to coordinate promotions, athlete management and event logistics of the event qualifiers; plus on-site branding and collateral, advertising, and custom work such as the trophies and ice sculptures. Catch even more details at the blog post.